When looking at successful social media personalities who rose to fame from zero, Nas Daily is a name we can’t forget. With 20 million Facebook followers, 3 million Instagram followers, 8 million YouTube followers, and 4 million TikTok followers, Nas Daily has nearly 50 million social media followers. Nas Daily videos are available in 13 languages, with more than 500 million video views from all corners of the world. Nas Daily also has offices in Dubai, Singapore, India, and the Philippines.
Nas Daily’s success story all started with a simple Facebook-Seite and a pledge to make one-minute videos for 1,000 days. In this case study, we will explore Nas Daily’s path to success, the transformation of Nas Daily into Nas Global, its revenue model, and the lessons content creators can learn from this phenomenal success.
Inhaltsverzeichnis
Wie hat Nas Daily angefangen?
Nuseir Yassin, a 30-year-old Palestinian-Israeli travel vlogger, is the owner and founder of Nas Täglich. Nuseir grew up in a middle-class family in Israel. But he always dreamt about traveling and exploring the world. At the young age of 19, he managed to get a full scholarship from Harvard University and moved to the United States to study for a degree in economics. After graduation in 2014, he bagged a 6-figure job working as a software engineer. He continued in this job for nearly 2 years but was tired of the 9-5 routine and felt that something was missing in his life. He realized that when you spend a lot of time in your job, you’re just selling your time in exchange for a salary. There was so much more he wanted to do with his life, and he didn’t want to be a part of the rat race. In 2016, when Nuseir was just 24, he made the bold decision to leave his job and explore the world while documenting his travels in a video blog on social media.
Nuseir had no knowledge or training in video creation. All he had was a camera and $60,000 he had saved from his job. He first created a Facebook page named ‘Nas Daily’ (‘Nas’ means ‘people’ in Arabic) where he could post short videos of his travels. Then he promised himself that he would make 1 minute Facebook videos every day for 1,000 days.
Warum einminütige Videos?
Most social media users have a short attention span. They wouldn’t waste a few minutes of their time on an unknown content creator. In one of his interviews, he explained this: “We live very busy lives. But everyone has a spare minute.”
Warum 1000 Videos?
Nuseir war ein Amateur in der Videokreation. 1.000 Videos gaben ihm die Zeit, die Grundlagen zu erlernen, zu experimentieren und aus Fehlern zu lernen.
Warum Facebook?
Facebook was the social media platform most of the people he knew used.
Nuseir’s content creation journey took three and a half years. For the first two hundred videos, he did not gain much success. It took him 269 videos to reach 1,000 Facebook likes. But with his 270th video, which was about a Philippine man who produced electricity with plastic bottles, things began to change. Next, his video on Thailand managed to raise his followers to 400,000. For the first 500 videos, the income of Nas Daily was a fat zero. It took him 698 videos to enable Facebook monetization, and this managed to raise his usual 100,000 views to a massive 1 million. On January 5, 2019, Nas Daily beendete seine 1.000-tägige Reise – with 1,000 video uploads, 65 countries, and views from millions of people.
Im Jahr 2019 veröffentlichte er außerdem ein Buch über seine 1000-Tage-Reise: In 60 Sekunden um die Welt: Die tägliche Reise von Nas – 1.000 Tage. 64 Länder. 1 Schöner Planet.
Wie hat Nas Daily angefangen, Geld zu verdienen?
After his first 500 Facebook videos, Nas Daily slowly started earning money. At the end of his 1,000 one-minute videos, Nuseir had 10 million Facebook followers, a monthly income of $40,000, and a net worth of $900,000.
Was hat Nas Daily bei Facebook-Nutzern beliebt gemacht?
Growth on social media platforms is not linear – just one viral video is enough to make you popular overnight and give you exponential growth. Nuseir says there are two elements behind the success of his video content:
- In the first 200 or 300 videos, the camera was mainly focused on Nuseir, but when the focus of the video began to change, i.e., when he began to focus on normal people on screen, his videos began to rise in popularity. He covered the real lives of real people – from villages in Africa to the high-rises of Singapore and the backwaters of Australia.
- People prefer to see other people. A video focusing on a famous person is more relatable to viewers and more likely to trend on social media than a video focusing on a famous place. Social media users love Nas Daily because he makes videos about people’s stories in a way that is human.
Die Diversifizierung von Nas Daily: Der Weg von Nas Daily zu Nas Global
In 2019, Nuseir created his official YouTube channel Nas Daily Official and started to upload old videos on YouTube. In 2020, he started In den Studios, a video production studio. Through Nas Studios, he produced many videos related to brand deals and promotions, for example, with famous personalities like Steve Harvey, Mark Zuckerberg, and even the UAE government. He also created Nas Akademie, a school of technology for content creators. All these platforms fall under the bigger brand, Nas Global.
Nuseir erkannte auch, dass seine Fans nicht alle Englisch sprachen. Um ein breiteres nicht-englischsprachiges globales Publikum anzusprechen, hat er seine Videos in mehreren populären Sprachen der Welt zur Verfügung gestellt. Aus diesem Grund sind die Videos von Nas Daily jetzt in verschiedenen Sprachen wie Arabisch, Hindi, Chinesisch, Japanisch und Türkisch verfügbar.
Die ultimative Vision von Nas Daily
Today, Nuseir Yassin is not just a content creator; he is an entrepreneur and a business owner. He wants Nas Group to be a generational business that will go on for more than 100 years and wants to leave behind a massive legacy under the Nas group of companies.
Nas Group employs around 200 people. Nuseir says that creating videos and running a company are two different tasks, and it’s difficult for a single person to do both simultaneously. He further elaborates that all content creators should have an exit plan. His exit plan is his company, and he wants to train many people like him to continue his video production methodology. To achieve this dream, Nuseir has decided to gradually decrease his appearance in videos to make way for others to get recognition; this is why most of the recent Nas Daily videos feature different presenters.
Was ist das Umsatzmodell von Nas Daily?
At present, Nas Daily has channels on many social media platforms, including Facebook, YouTube, Instagram, LinkedIn, TikTok and Snapchat. Nas Group (which includes all Nas social media platforms) has a total of about 50 million social media followers and 5,000 million monthly video views. From all these views, Nas Daily earns total monthly revenue in the region of $400,000 – $500,000. Nas Daily also has a total cost of about $150,000.
Beachten Sie, dass nur ein kleiner Teil dieser Gesamteinnahmen, etwa 150.000 US-Dollar, aus Werbeeinnahmen stammt. Das liegt daran, dass Nas Daily in erster Linie kurze Videos produziert, die nicht zu einem hohen Einkommen führen. Ein weiterer Grund für diese geringen Werbeeinnahmen sind die niedrigen CPM, die von Zuschauern in Ländern wie Vietnam, Indonesien und spanisch- oder arabischsprachigen Ländern erhalten werden.
So why doesn’t Nas Daily only focus on longer videos that earn more ad money? Nuseir has a good answer to this question. He says that he cares more about the distribution currency than the USD. This means he cares more about taking his videos all over the world than earning money from his videos. The rational is the more audience his videos can reach, the more people he can funnel to his other ventures like Nas Academy.
Was sind die Lektionen, die Content Creators von Nas Daily lernen können?
- Ein Ersteller von Inhalten zu sein, ist keine beliebte Option. Es steht nicht auf der Liste der bekannten, akzeptablen Berufe, die wir als Kinder gelernt haben. Um ein Vollzeit-Content-Ersteller zu sein, müssen Sie möglicherweise eine Kehrtwende auf Ihrem Karriereweg machen. Dafür brauchst du vielleicht eine gute Risikobereitschaft und eine furchtlose Mentalität. Aber in Zukunft gibt es eine gute Möglichkeit, dass die Erstellung von Inhalten in Vollzeit eine beliebte Karriereoption wird.
- Wenn Sie ein Unternehmen gründen, identifizieren Sie ein Problem in der Gesellschaft und bieten Lösungen dafür an. Sie identifizieren auch die Mission und Vision Ihres Unternehmens. Auf die gleiche Weise müssen Sie bei der Erstellung von Inhalten einen triftigen Grund sowie eine Vision und Mission haben. Nuseir Yassins Grund für Nas Daily ist seine Leidenschaft für das Reisen und das Erstellen von Inhalten über seine Reisen und Erfahrungen. Was ist der Grund, warum du Content erstellst? Das müssen Sie herausfinden und sehen, ob es eine Nachfrage danach gibt.
- If you want to start out as a content creator, you have to have a funding method first. It can be your full-time or part-time job or savings. You won’t earn money from the first content or video you create. For the first few months (or even years), you will have to continue creating content without expecting an income. This is why most people fail as content creators; they don’t have the funding to wait for their content to gain traction and become popular. Nuseir had this funding since he had saved some money from his job as a software engineer.
- Jeder Ersteller von Inhalten hat einespark moment. Your content doesn’t become popular as soon as you upload them. It takes time for content to circulate on social media. You won’t become popular from your first video or even your tenth video (of course, there are some lucky people who go viral from their first video). For Nuseir, his spark moment was his 270th video. It was after this video that people began to recognize him. Content creators have to keep on working hard and enduring hardships until they come to this spark moment. After the spark moment, your content will take off like a rocket.
- Wenn Sie als Ersteller von Inhalten in diesem Bereich bleiben möchten, insbesondere wenn Sie als Unternehmen wachsen möchten, müssen Sie auf Ihren Umsatz achten. Wenn Sie nur auf AdSense angewiesen sind, reicht dieses Einkommen möglicherweise nicht aus, um Ihr Geschäft zu erweitern und wertvollere oder wirkungsvollere Dinge zu tun. Sie müssen Wege finden, um Ihr Publikum zu monetarisieren und Ihre Einkommensquellen zu diversifizieren.
- Die Menschen wollen immer etwas anderes. Wenn man das Gleiche tut, was jeder auf die gleiche Weise tut, gibt es keinen Unterschied. Versuchen Sie als Ersteller von Inhalten immer, Ihre Inhalte einzigartig zu machen, sie von den Inhalten in derselben Nische zu unterscheiden.
- Most people believe that creating content in English helps to have a bigger reach on social media. But it’s important to know that only 20% of the world’s population speaks English, so creating a video only in English can limit your reach in certain geographical areas. This is why Nas Daily videos are available in 13 languages.
- You have to decide your social media platform based on your audience. Choose the platform that is most popular in the region you want to reach. For example, Nas Daily Facebook page has a 95% international market and only a 5% USA market. This is because Facebook is more popular in some parts of the world than others, especially in countries like India, Bangladesh, Pakistan, and UAE. When Nas Daily started the YouTube channel, they were able to reach a 25% USA audience. This is because YouTube is a more popular social media platform in the USA.
Zusammenfassung
Es gibt viele Lektionen, die Sie aus dem Erfolg von Nas Daily lernen können. Um ein erfolgreicher Ersteller von Inhalten zu werden, benötigen Sie Beharrlichkeit, Entschlossenheit, harte Arbeit, langfristige Planung, eine im Voraus geplante Finanzierungsmethode und einzigartige Ideen für Inhalte.
Aktualisieren:
We have noticed that Nas Daily, Nuseir Yassin, has attracted a fair amount of criticism for the way he uses his social media influencer status, which some perceive as exploitation of his audience. We always recommend examining both the positive and negative aspects of a person to make a more informed character judgment.