When looking at successful social media personalities who rose to fame from zero, Nas Daily is a name we can’t forget. With 20 million Facebook followers, 3 million Instagram followers, 8 million YouTube followers, and 4 million TikTok followers, Nas Daily has nearly 50 million social media followers. Nas Daily videos are available in 13 languages, with more than 500 million video views from all corners of the world. Nas Daily also has offices in Dubai, Singapore, India, and the Philippines.
Nas Daily’s success story all started with a simple Página do Facebook and a pledge to make one-minute videos for 1,000 days. In this case study, we will explore Nas Daily’s path to success, the transformation of Nas Daily into Nas Global, its revenue model, and the lessons content creators can learn from this phenomenal success.
Índice
Como o Nas Daily começou?
Nuseir Yassin, a 30-year-old Palestinian-Israeli travel vlogger, is the owner and founder of Nas Diário. Nuseir grew up in a middle-class family in Israel. But he always dreamt about traveling and exploring the world. At the young age of 19, he managed to get a full scholarship from Harvard University and moved to the United States to study for a degree in economics. After graduation in 2014, he bagged a 6-figure job working as a software engineer. He continued in this job for nearly 2 years but was tired of the 9-5 routine and felt that something was missing in his life. He realized that when you spend a lot of time in your job, you’re just selling your time in exchange for a salary. There was so much more he wanted to do with his life, and he didn’t want to be a part of the rat race. In 2016, when Nuseir was just 24, he made the bold decision to leave his job and explore the world while documenting his travels in a video blog on social media.
Nuseir had no knowledge or training in video creation. All he had was a camera and $60,000 he had saved from his job. He first created a Facebook page named ‘Nas Daily’ (‘Nas’ means ‘people’ in Arabic) where he could post short videos of his travels. Then he promised himself that he would make 1 minute Facebook videos every day for 1,000 days.
Por que vídeos de um minuto?
Most social media users have a short attention span. They wouldn’t waste a few minutes of their time on an unknown content creator. In one of his interviews, he explained this: “We live very busy lives. But everyone has a spare minute.”
Por que 1000 vídeos?
Nuseir era um amador na criação de vídeos. 1.000 vídeos deram a ele tempo para aprender o básico, experimentar e aprender com os erros.
Por que o Facebook?
Facebook was the social media platform most of the people he knew used.
Nuseir’s content creation journey took three and a half years. For the first two hundred videos, he did not gain much success. It took him 269 videos to reach 1,000 Facebook likes. But with his 270th video, which was about a Philippine man who produced electricity with plastic bottles, things began to change. Next, his video on Thailand managed to raise his followers to 400,000. For the first 500 videos, the income of Nas Daily was a fat zero. It took him 698 videos to enable Facebook monetization, and this managed to raise his usual 100,000 views to a massive 1 million. On January 5, 2019, Nas Daily terminou sua jornada de 1.000 dias – with 1,000 video uploads, 65 countries, and views from millions of people.
Em 2019, ele também publicou um livro sobre sua jornada de 1000 dias: Around the World in 60 Seconds: The Nas Daily Journey―1,000 Days. 64 países. 1 Belo Planeta.
Como o Nas Daily começou a ganhar dinheiro?
After his first 500 Facebook videos, Nas Daily slowly started earning money. At the end of his 1,000 one-minute videos, Nuseir had 10 million Facebook followers, a monthly income of $40,000, and a net worth of $900,000.
O que tornou o Nas Daily popular entre os usuários do Facebook?
Growth on social media platforms is not linear – just one viral video is enough to make you popular overnight and give you exponential growth. Nuseir says there are two elements behind the success of his video content:
- In the first 200 or 300 videos, the camera was mainly focused on Nuseir, but when the focus of the video began to change, i.e., when he began to focus on normal people on screen, his videos began to rise in popularity. He covered the real lives of real people – from villages in Africa to the high-rises of Singapore and the backwaters of Australia.
- People prefer to see other people. A video focusing on a famous person is more relatable to viewers and more likely to trend on social media than a video focusing on a famous place. Social media users love Nas Daily because he makes videos about people’s stories in a way that is human.
Diversificação do Nas Daily: Jornada do Nas Daily para o Nas Global
In 2019, Nuseir created his official YouTube channel Nas Diário Oficial and started to upload old videos on YouTube. In 2020, he started Nas Studios, a video production studio. Through Nas Studios, he produced many videos related to brand deals and promotions, for example, with famous personalities like Steve Harvey, Mark Zuckerberg, and even the UAE government. He also created Academia Nas, a school of technology for content creators. All these platforms fall under the bigger brand, Nas Global.
Nuseir também percebeu que seus fãs não eram todos falantes de inglês. Então, para atender ao público global mais amplo que não fala inglês, ele disponibilizou seus vídeos em vários idiomas populares no mundo. É por isso que os vídeos do Nas Daily agora estão disponíveis em diferentes idiomas, como árabe, hindi, chinês, japonês e turco.
A visão definitiva do Nas Daily
Today, Nuseir Yassin is not just a content creator; he is an entrepreneur and a business owner. He wants Nas Group to be a generational business that will go on for more than 100 years and wants to leave behind a massive legacy under the Nas group of companies.
Nas Group employs around 200 people. Nuseir says that creating videos and running a company are two different tasks, and it’s difficult for a single person to do both simultaneously. He further elaborates that all content creators should have an exit plan. His exit plan is his company, and he wants to train many people like him to continue his video production methodology. To achieve this dream, Nuseir has decided to gradually decrease his appearance in videos to make way for others to get recognition; this is why most of the recent Nas Daily videos feature different presenters.
Qual é o modelo de receita do Nas Daily?
At present, Nas Daily has channels on many social media platforms, including Facebook, YouTube, Instagram, LinkedIn, TikTok and Snapchat. Nas Group (which includes all Nas social media platforms) has a total of about 50 million social media followers and 5,000 million monthly video views. From all these views, Nas Daily earns total monthly revenue in the region of $400,000 – $500,000. Nas Daily also has a total cost of about $150,000.
Observe que apenas uma pequena quantidade dessa receita total, cerca de US$ 150.000, é proveniente da receita de anúncios. Isso ocorre porque o Nas Daily produz principalmente vídeos curtos, que não resultam em uma alta renda. Outra razão para essa baixa receita de anúncios é o baixo CPM recebido de espectadores em países como Vietnã, Indonésia e países de língua espanhola ou árabe.
So why doesn’t Nas Daily only focus on longer videos that earn more ad money? Nuseir has a good answer to this question. He says that he cares more about the distribution currency than the USD. This means he cares more about taking his videos all over the world than earning money from his videos. The rational is the more audience his videos can reach, the more people he can funnel to his other ventures like Nas Academy.
Quais são as lições que os criadores de conteúdo podem aprender com o Nas diariamente?
- Ser um criador de conteúdo não é uma opção popular. Não está na lista de empregos conhecidos e aceitáveis que aprendemos quando crianças. Para ser um criador de conteúdo em tempo integral, você pode ter que dar uma guinada em sua carreira. Para isso, você pode precisar de uma boa capacidade de assumir riscos e uma mentalidade destemida. Mas, no futuro, há uma boa possibilidade de a criação de conteúdo em tempo integral ser uma opção de carreira popular.
- Quando você inicia um negócio, você identifica um problema na sociedade e fornece soluções para isso; Você também identifica a missão e a visão do seu negócio. Da mesma forma, quando você cria conteúdo, você tem que ter um motivo válido, bem como uma visão e missão. A razão de Nuseir Yassin para o Nas Daily é sua paixão por viajar e criar conteúdo sobre suas viagens e experiências. Qual é a sua razão para criar conteúdo? Isso você precisa descobrir e ver se há demanda por isso.
- If you want to start out as a content creator, you have to have a funding method first. It can be your full-time or part-time job or savings. You won’t earn money from the first content or video you create. For the first few months (or even years), you will have to continue creating content without expecting an income. This is why most people fail as content creators; they don’t have the funding to wait for their content to gain traction and become popular. Nuseir had this funding since he had saved some money from his job as a software engineer.
- Qualquer criador de conteúdo tem umspark moment. Your content doesn’t become popular as soon as you upload them. It takes time for content to circulate on social media. You won’t become popular from your first video or even your tenth video (of course, there are some lucky people who go viral from their first video). For Nuseir, his spark moment was his 270th video. It was after this video that people began to recognize him. Content creators have to keep on working hard and enduring hardships until they come to this spark moment. After the spark moment, your content will take off like a rocket.
- Se você deseja permanecer no campo como criador de conteúdo, especialmente se deseja crescer como empresa, deve prestar atenção à sua receita. Se você depende apenas do AdSense, essa receita pode não ser suficiente para expandir seus negócios e fazer coisas mais valiosas ou impactantes. Você precisa encontrar maneiras de monetizar seu público e diversificar suas fontes de renda.
- As pessoas sempre querem algo diferente. Se você fizer a mesma coisa, todo mundo faz da mesma maneira, não há diferença. Como criador de conteúdo, tente sempre tornar seu conteúdo único, diferenciá-lo do conteúdo do mesmo nicho.
- Most people believe that creating content in English helps to have a bigger reach on social media. But it’s important to know that only 20% of the world’s population speaks English, so creating a video only in English can limit your reach in certain geographical areas. This is why Nas Daily videos are available in 13 languages.
- You have to decide your social media platform based on your audience. Choose the platform that is most popular in the region you want to reach. For example, Nas Daily Facebook page has a 95% international market and only a 5% USA market. This is because Facebook is more popular in some parts of the world than others, especially in countries like India, Bangladesh, Pakistan, and UAE. When Nas Daily started the YouTube channel, they were able to reach a 25% USA audience. This is because YouTube is a more popular social media platform in the USA.
Resumo
Há muitas lições que você pode aprender com o sucesso do Nas Daily. No geral, para se tornar um criador de conteúdo de sucesso, você precisa ter persistência, determinação, trabalho duro, planejamento de longo prazo, um método de financiamento pré-planejado e ideias de conteúdo exclusivas.
Atualização:
We have noticed that Nas Daily, Nuseir Yassin, has attracted a fair amount of criticism for the way he uses his social media influencer status, which some perceive as exploitation of his audience. We always recommend examining both the positive and negative aspects of a person to make a more informed character judgment.