When looking at successful social media personalities who rose to fame from zero, Nas Daily is a name we can’t forget. With 20 million Facebook followers, 3 million Instagram followers, 8 million YouTube followers, and 4 million TikTok followers, Nas Daily has nearly 50 million social media followers. Nas Daily videos are available in 13 languages, with more than 500 million video views from all corners of the world. Nas Daily also has offices in Dubai, Singapore, India, and the Philippines.
Nas Daily’s success story all started with a simple Facebook 页面 and a pledge to make one-minute videos for 1,000 days. In this case study, we will explore Nas Daily’s path to success, the transformation of Nas Daily into Nas Global, its revenue model, and the lessons content creators can learn from this phenomenal success.
目录
Nas Daily 是如何开始的？
Nuseir Yassin, a 30-year-old Palestinian-Israeli travel vlogger, is the owner and founder of 纳斯日报. Nuseir grew up in a middle-class family in Israel. But he always dreamt about traveling and exploring the world. At the young age of 19, he managed to get a full scholarship from Harvard University and moved to the United States to study for a degree in economics. After graduation in 2014, he bagged a 6-figure job working as a software engineer. He continued in this job for nearly 2 years but was tired of the 9-5 routine and felt that something was missing in his life. He realized that when you spend a lot of time in your job, you’re just selling your time in exchange for a salary. There was so much more he wanted to do with his life, and he didn’t want to be a part of the rat race. In 2016, when Nuseir was just 24, he made the bold decision to leave his job and explore the world while documenting his travels in a video blog on social media.
Nuseir had no knowledge or training in video creation. All he had was a camera and $60,000 he had saved from his job. He first created a Facebook page named ‘Nas Daily’ (‘Nas’ means ‘people’ in Arabic) where he could post short videos of his travels. Then he promised himself that he would make 1 minute Facebook videos every day for 1,000 days.
为什么选择 1 分钟的视频？
Most social media users have a short attention span. They wouldn’t waste a few minutes of their time on an unknown content creator. In one of his interviews, he explained this: “We live very busy lives. But everyone has a spare minute.”
为什么是 1000 个视频？
Nuseir 是视频创作的业余爱好者。1000 个视频让他有时间学习基础知识、进行实验并从错误中吸取教训。
为什么选择 Facebook？
Facebook was the social media platform most of the people he knew used.
Nuseir’s content creation journey took three and a half years. For the first two hundred videos, he did not gain much success. It took him 269 videos to reach 1,000 Facebook likes. But with his 270th video, which was about a Philippine man who produced electricity with plastic bottles, things began to change. Next, his video on Thailand managed to raise his followers to 400,000. For the first 500 videos, the income of Nas Daily was a fat zero. It took him 698 videos to enable Facebook monetization, and this managed to raise his usual 100,000 views to a massive 1 million. On January 5, 2019, Nas Daily 完成了它的 1000 天旅程 – with 1,000 video uploads, 65 countries, and views from millions of people.
2019 年，他还出版了一本关于他 1000 天旅程的书：60 秒环游世界：Nas 每日旅程 - 1,000 天。64 个国家。1 美丽的星球。
Nas Daily 是如何开始赚钱的？
After his first 500 Facebook videos, Nas Daily slowly started earning money. At the end of his 1,000 one-minute videos, Nuseir had 10 million Facebook followers, a monthly income of $40,000, and a net worth of $900,000.
是什么让 Nas Daily 受到 Facebook 用户的欢迎？
Growth on social media platforms is not linear – just one viral video is enough to make you popular overnight and give you exponential growth. Nuseir says there are two elements behind the success of his video content:
- In the first 200 or 300 videos, the camera was mainly focused on Nuseir, but when the focus of the video began to change, i.e., when he began to focus on normal people on screen, his videos began to rise in popularity. He covered the real lives of real people – from villages in Africa to the high-rises of Singapore and the backwaters of Australia.
- People prefer to see other people. A video focusing on a famous person is more relatable to viewers and more likely to trend on social media than a video focusing on a famous place. Social media users love Nas Daily because he makes videos about people’s stories in a way that is human.
Nas Daily 的多元化：从 Nas Daily 到 Nas Global 的旅程
In 2019, Nuseir created his official YouTube channel Nas Daily 官方 and started to upload old videos on YouTube. In 2020, he started 在工作室, a video production studio. Through Nas Studios, he produced many videos related to brand deals and promotions, for example, with famous personalities like Steve Harvey, Mark Zuckerberg, and even the UAE government. He also created Nas 学院, a school of technology for content creators. All these platforms fall under the bigger brand, 纳斯全球.
Nuseir 还意识到他的粉丝并不都是说英语的人。因此，为了迎合更广泛的非英语全球观众，他以世界上几种流行的语言提供了他的视频。这就是为什么 Nas Daily 视频现在提供阿拉伯语、印地语、中文、日语和土耳其语等不同语言版本的原因。
Nas Daily 的终极愿景
Today, Nuseir Yassin is not just a content creator; he is an entrepreneur and a business owner. He wants Nas Group to be a generational business that will go on for more than 100 years and wants to leave behind a massive legacy under the Nas group of companies.
Nas Group employs around 200 people. Nuseir says that creating videos and running a company are two different tasks, and it’s difficult for a single person to do both simultaneously. He further elaborates that all content creators should have an exit plan. His exit plan is his company, and he wants to train many people like him to continue his video production methodology. To achieve this dream, Nuseir has decided to gradually decrease his appearance in videos to make way for others to get recognition; this is why most of the recent Nas Daily videos feature different presenters.
Nas Daily 的收入模式是什么？
At present, Nas Daily has channels on many social media platforms, including Facebook, YouTube, Instagram, LinkedIn, TikTok and Snapchat. Nas Group (which includes all Nas social media platforms) has a total of about 50 million social media followers and 5,000 million monthly video views. From all these views, Nas Daily earns total monthly revenue in the region of $400,000 – $500,000. Nas Daily also has a total cost of about $150,000.
请注意，此总收入中只有一小部分（约 150,000 美元）来自广告收入。这是因为 Nas Daily 主要制作短视频，这不会带来高收入。广告收入如此低的另一个原因是，从越南、印度尼西亚和西班牙语或阿拉伯语国家/地区的观众那里收到的每千次展示费用较低。
So why doesn’t Nas Daily only focus on longer videos that earn more ad money? Nuseir has a good answer to this question. He says that he cares more about the distribution currency than the USD. This means he cares more about taking his videos all over the world than earning money from his videos. The rational is the more audience his videos can reach, the more people he can funnel to his other ventures like Nas Academy.
内容创作者可以从 Nas Daily 中学到哪些经验教训？
- 成为内容创建者不是一个受欢迎的选择。它不在我们小时候学过的众所周知的、可接受的工作清单上。要成为一名全职内容创作者，您可能不得不在职业道路上发生重大转变。为此，您可能需要良好的冒险能力和无所畏惧的心态。但在未来，全职内容创作很有可能成为一种流行的职业选择。
- 当你开始创业时，你会发现社会中的问题并提供解决方案;您还需要确定企业的使命和愿景。同样，当你创建内容时，你必须有一个正当的理由，以及一个愿景和使命。Nuseir Yassin 选择 Nas Daily 的原因是他对旅行的热情，以及在他的旅行和体验中创作内容的热情。您创建内容的原因是什么？您需要找出并查看是否有需求。
- If you want to start out as a content creator, you have to have a funding method first. It can be your full-time or part-time job or savings. You won’t earn money from the first content or video you create. For the first few months (or even years), you will have to continue creating content without expecting an income. This is why most people fail as content creators; they don’t have the funding to wait for their content to gain traction and become popular. Nuseir had this funding since he had saved some money from his job as a software engineer.
- 任何内容创建者都有一个spark moment. Your content doesn’t become popular as soon as you upload them. It takes time for content to circulate on social media. You won’t become popular from your first video or even your tenth video (of course, there are some lucky people who go viral from their first video). For Nuseir, his spark moment was his 270th video. It was after this video that people began to recognize him. Content creators have to keep on working hard and enduring hardships until they come to this spark moment. After the spark moment, your content will take off like a rocket.
- 如果您想作为内容创建者留在该领域，特别是如果您想作为一家企业发展，您必须注意您的收入。如果您只依赖 AdSense，那么这笔收入可能不足以扩展您的业务并做更有价值或有影响力的事情。您需要找到通过受众获利并使收入来源多样化的方法。
- 人们总是想要一些不同的东西。如果你做同样的事情，每个人都以同样的方式做，那就没有区别。作为内容创建者，请始终尝试使您的内容独一无二，使它们与同一细分市场中的内容不同。
- Most people believe that creating content in English helps to have a bigger reach on social media. But it’s important to know that only 20% of the world’s population speaks English, so creating a video only in English can limit your reach in certain geographical areas. This is why Nas Daily videos are available in 13 languages.
- You have to decide your social media platform based on your audience. Choose the platform that is most popular in the region you want to reach. For example, Nas Daily Facebook page has a 95% international market and only a 5% USA market. This is because Facebook is more popular in some parts of the world than others, especially in countries like India, Bangladesh, Pakistan, and UAE. When Nas Daily started the YouTube channel, they were able to reach a 25% USA audience. This is because YouTube is a more popular social media platform in the USA.
总结
您可以从 Nas Daily 的成功中吸取很多教训。总的来说，要成为一名成功的内容创作者，你需要有毅力、决心、努力工作、长期规划、预先计划的融资方式和独特的内容创意。
更新：
We have noticed that Nas Daily, Nuseir Yassin, has attracted a fair amount of criticism for the way he uses his social media influencer status, which some perceive as exploitation of his audience. We always recommend examining both the positive and negative aspects of a person to make a more informed character judgment.