Case Studies

In the vast world of social media, where bite-sized content has become the norm, platforms like Instagram, Facebook, TikTok and YouTube have captured our attention with their short video formats. We often find ourselves scrolling through quick, captivating clips that entertain, inform, and connect us with others. But have you ever wondered where this trend originated? Before Instagram Reels and TikTok took the stage, Vine emerged as a groundbreaking platform, revolutionizing the way we share and consume videos. It introduced the concept of micro-entertainment, challenging creators to captivate audiences within a mere six-second time limit.

Coffeezilla, aka Stephen Findeisen, is a rising star in the world of investigative journalism on YouTube. With a subscriber count of 2.72 million as of this writing and many videos with millions of views, his popularity is on the rise.

Today, gaming YouTube channels featuring video game walkthroughs, Let’s Play (LP), are no big deal. But in 2006, when YouTube was introduced, gaming videos were not a popular niche. Comedians and vloggers dominated the platform, and game play video content was practically unheard of. PewDiePie, aka Felix Kjellberg, is a Swedish content creator who rose to success in a few short years with gaming video content. PewDiePie has a Guinness record for being the individual YouTube channel with the highest number of subscribers. It is the fourth YouTube channel with the most subscribers in the platform, with 111M subscribers at the time of writing this article.

If you are a cricket fan, there is no way you haven’t heard of the IPL. Did you know that IPL is the 4th most profitable sports league in the world? It’s also the second highest-paying sports league in the world.

UFC is the world’s biggest mixed martial arts (MMA) organization, with millions of fans all over the world. But what makes it so successful? And how did it all start? The Ultimate Fighting Championship (UFC) was founded in 1993 by Art Davie and Rorion Gracie. They wanted to create a new kind of fighting sport where athletes would compete against each other using various styles of fighting without using weapons. But they had no idea how big UFC would one day become; neither did they have a business plan or strategies. But in 1997, Dana White bought the company from its founders. Since then, he has grown the UFC into one of the largest sports organizations in the world. In fact, he has made UFC into a cultural behavior. White believed that fighting is for everyone, irrespective of age, gender, location, country, or language, and would make a successful business model that works in all corners of the world. With this out-of-the-box thinking, he made MMA a global phenomenon and UFC a billion-dollar sporting enterprise.

When looking at successful social media personalities who rose to fame from zero, Nas Daily is a name we can’t forget. With 20 million Facebook followers, 3 million Instagram followers, 8 million YouTube followers, and 4 million TikTok followers, Nas Daily has nearly 50 million social media followers. Nas Daily videos are available in 13 languages, with more than 500 million video views from all corners of the world. Nas Daily also has offices in Dubai, Singapore, India, and the Philippines.

If you are a regular YouTube viewer, then there’s no way you haven’t heard of MrBeast, the second most subscribed individual YouTube channel. If you take all YouTube channels, including channels owned by both corporates and individuals, MrBeast is the fifth most subscribed channel. One video on the channel has an average of 60 million views, and the total number of views on his channel exceeds the population of the world. It’s said that MrBeast earns around $3 – 5 million just from his ad revenue. Of course, this is not counting sponsorships or brand deals. Everyone’s waiting with bated breath for him to become the first YouTube billionaire.

Did you know that TikTok is the most downloaded app in recent years? With over 3 billion downloads and over 1 billion monthly active users, TikTok has been able to surpass social media giants like Facebook and YouTube and become the most popular social media app. Statistics say that even the combined revenues of Airbnb, Twitter, Dropbox, Zoom, and Snapchat cannot reach the total revenue of TikTok.