Case Studies

When looking at successful social media personalities who rose to fame from zero, Nas Daily is a name we can’t forget. With 20 million Facebook followers, 3 million Instagram followers, 8 million YouTube followers, and 4 million TikTok followers, Nas Daily has nearly 50 million social media followers. Nas Daily videos are available in 13 languages, with more than 500 million video views from all corners of the world. Nas Daily also has offices in Dubai, Singapore, India, and the Philippines.

If you are a regular YouTube viewer, then there’s no way you haven’t heard of MrBeast, the second most subscribed individual YouTube channel. If you take all YouTube channels, including channels owned by both corporates and individuals, MrBeast is the fifth most subscribed channel. One video on the channel has an average of 60 million views, and the total number of views on his channel exceeds the population of the world. It’s said that MrBeast earns around $3 – 5 million just from his ad revenue. Of course, this is not counting sponsorships or brand deals. Everyone’s waiting with bated breath for him to become the first YouTube billionaire.

Did you know that TikTok is the most downloaded app in recent years? With over 3 billion downloads and over 1 billion monthly active users, TikTok has been able to surpass social media giants like Facebook and YouTube and become the most popular social media app. Statistics say that even the combined revenues of Airbnb, Twitter, Dropbox, Zoom, and Snapchat cannot reach the total revenue of TikTok.

It’s true that TikTok did not have much social recognition or popularity at its inception, but today most social media companies consider it a dangerous rival. In fact, popular social media platforms like Facebook, YouTube, and Instagram have recently introduced the concept of short videos purely to compete with TikTok.

In this article, we will be discussing how TikTok was created, what makes it so unique and popular, the challenges it faces, as well as its future directions.